v Enterprise Vision: To establish a national large-scale and first-class real estate enterprise with comprehensive operations
v Enterprise Mission：To create property value, and build a business foundation to last a century
v Enterprise Tenet: Repay our shareholders, Dedicate ourselves to society, Cherish our staff
v Management Principles: Take corporate value maximization as the golden rule; Forge ahead without forgetting stability; Maintain stability without forgetting to forge ahead; While accelerating development, control risks; While controlling risks, accelerate development.